Evening, CEO!
Meet Josh Kerrigan.
A year ago, he was making Pumpkin Spice Lattes at a Starbucks inside a Target. He was a struggling writer in LA, the kind with a graveyard of rejected scripts and a bank account that wept when he opened the app.
Today?
He’s the creator of Neural Viz, a sci-fi cinematic universe that gets millions of views on TikTok. He’s fielding DMs from major Hollywood studios. He quit the day job.
And he did it with a budget of zero dollars.
He didn’t raise Series A funding. He didn’t hire a crew. He didn’t even leave his swivel chair.
He just hired a staff of AI agents and forced them to make a TV show.
Let’s steal his playbook.
1. The “Full-Stack” Creative (Or: How to Fire Everyone)
I have a confession. I spent an hour auditioning AI photos of “2026 OOTD.” I needed one that screamed avant-garde but whispered approachability. I accomplished exactly zero real work.
This is why I’m a “Late Bloomer” and Josh is a revolutionary.
In the old world (aka 2022), if Josh wanted to make a sci-fi show about an alien named Tiggy, he needed:
A lighting crew.
Actors who remember lines.
A VFX budget the size of a small nation’s GDP.
Permission from a guy in a suit named Chad.
Josh realized he didn’t need any of that. He became an Agency of One.
He used:
Midjourney to design the alien.
ElevenLabs to give him a voice (pitch-shifted).
Runway to direct the camera.
His own face to act out the scenes (using motion capture).
He collapsed an entire production pipeline into a single workflow. He wasn’t just the writer; he was the entire studio.
We are conditioned to think we need “resources” to execute big ideas. We wait for the budget approval. We wait for the headcount.
Josh proves that bandwidth is no longer the bottleneck.
If you have the vision, the AI can be the hands. You don’t need to be the best illustrator; you just need to be the best director of illustrators.
You are the CEO of a company where the interns sometimes hallucinate six fingers on a hand, but hey, they don’t roll their eyes when you ask for the 50th revision at 2 AM.
2. Monetizing the “Glitch” (Perfection is Overrated)
Here is where I usually fail. I want things to be perfect.
If a pixel is out of place, I spiral. If the transition between scenes isn’t smoother than butter on a hot skillet, I want to delete the repository and move to a farm.
Josh? He embraced the jank.
AI video is weird. It’s “slop.” Characters randomly sprout extra fingers or turn into frogs.
When Josh was making his show, the AI couldn’t keep the alien’s skin texture consistent. In one scene, Tiggy looked smooth; in the next, he looked like a dried apricot.
Most people (me) would scrap the footage.
Josh wrote it into the script.
He invented a plot point: Tiggy was “metamorphosizing” because he couldn’t afford his “morph inhibitors.”
Suddenly, a technical failure became deep lore. It became a fan-favorite joke.
In your “Agency of One,” you are going to encounter limitations. The AI won’t do exactly what you want. Your product will have bugs.
Lean into the weird.
The corporate world is obsessed with polish. It wants everything sanitized and safe. But the internet? The internet loves authenticity. It loves the jagged edges.
If you can turn your constraints into features, you become untouchable. While everyone else is trying to make AI look “perfectly human” (and failing), Josh made it look “perfectly alien.”
3. Taste is the New Moat
There is a terrifying amount of garbage AI content out there. “Bigfoot vlogging” channels. Infinite loops of Will Smith eating spaghetti. It’s the visual equivalent of a robocall.
So why did Hollywood executives slide into Josh’s DMs?
Because Josh isn’t a “Prompt Engineer.” He’s a storyteller.
He understands lighting. He understands pacing. He writes actual scripts with actual jokes. He uses his iPhone to record handheld camera shake and maps it onto the AI footage to make it feel grounded.
He used AI to amplify his taste, not replace it.
This hits home for me. I can generate 50 articles a day with ChatGPT, but if they all sound like a bland HR memo, I haven’t built an asset—I’ve built a landfill.
The tools are getting easier. My aunt is already using AI to write a rhyming poem for her cat’s birthday.
When the barrier to entry drops to zero, craft is the only thing left.
Your competitive advantage isn’t that you know how to use the tool. It’s that you know what to make with it.
Don’t just be the person who can generate the report/code/video. Be the person who knows why it matters. The AI is the paintbrush, but you have to be the one who knows color theory.
The Bottom Line
Josh Kerrigan stopped waiting for the gatekeepers to open the door. He built his own house next door and threw a better party.
You have the same tools he does.
You can cling to your job description, or you can start building your own Universe.
I’m off to ask ChatGPT to write me a script where I successfully finish my to-do list.
Links:
https://www.imdb.com/name/nm16950057
https://www.tiktok.com/@neuralviz
https://www.youtube.com/@NeuralViz
https://www.wired.com/story/the-future-of-ai-media-parody-of-the-apocalypse-guy-named-josh
